Pastāsti draugiem par šo preci:
Social Media Influencers in Strategic Communication
Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
158 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 22. decembris |
| ISBN13 | 9781032019802 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 136 |
| Izmēri | 261 × 229 × 16 mm · 438 g |
| Valoda | Angļu |
| Redaktors | Borchers, Nils S. (Universitat Tubingen) |