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Death of a Marketer Andrea Fryrear
Death of a Marketer
Andrea Fryrear
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 24. februāris |
| ISBN13 | 9780998721101 |
| Izdevēji | Corsac Publishing |
| Lapas | 214 |
| Izmēri | 140 × 216 × 11 mm · 254 g |
| Valoda | Angļu |