John Potter

A Property Investor's Guide to Negotiating John Potter

John Potter has had a stellar career in real estate and property development and puts his success down to his skills as a negotiator. John's ability to negotiate winning deals is legendary amongst those he has worked with over the years. In A Property Investor's Guide to Negotiating, you will discover that there are 10 key lessons to learn to be a successful negotiator. "I have learnt many lessons along the way - some were harder to learn than others!" says John. He shares these lessons in this book to educate readers to become better negotiators, and therefore better investors. The expectation in property investment is that you will do well out of the deal but this is not often matched by the reality because people aren't educated enough about negotiation. They don't appreciate the importance of timing, that they shouldn't take the first offer, or how to develop rapport and never lose their cool when they are negotiating. Perhaps one of the most important lessons is to help your opponent come to grips with the outcome of the deal and aim to leave everyone smiling. And readers will definitely end up smiling as they share John's wisdom, illustrated by entertaining real-life stories of negotiations he has played a part in.