Bill Leider

Brand Delusions: Exploding the Myths and Helping You Improve Your Brand - Professionally and Personally Bill Leider

Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are ? well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone ? teachers, students, executives, entrepreneurs, employees, and others in all walks of life ? can put to use to improve their cultures, their relationships and their lives.