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Experiment-Research Methodology in Marketing: Types and Applications Gordon Patzer
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Experiment-Research Methodology in Marketing: Types and Applications
Gordon Patzer
An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.
240 pages, glossary, bibliography, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 20. marts |
| ISBN13 | 9780899309606 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 232 |
| Izmēri | 156 × 235 × 22 mm · 535 g |
| Valoda | Angļu |
