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Review Of Marketing Research Naresh Malhotra - Use 0493
Review Of Marketing Research
Naresh Malhotra - Use 0493
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
376 pages
| Mediji | Grāmatas Book |
| Izlaists | 2011. gada 21. jūlijs |
| ISBN13 | 9780857248978 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 376 |
| Izmēri | 157 × 235 × 33 mm · 722 g |
| Valoda | Angļu |
| Sērijas redaktors | Malhotra - USE 0493, Naresh |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim