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Marketing Communications Management: Analysis, Planning, Implementation Paul Copley 2 Revised edition
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Marketing Communications Management: Analysis, Planning, Implementation
Paul Copley
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
480 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 24. septembris |
| ISBN13 | 9780857027863 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 480 |
| Izmēri | 197 × 278 × 27 mm · 1,07 kg |
| Valoda | Angļu |
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