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Tourism SMES, Service Quality and Destination Competitiveness Eleri Jones
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Tourism SMES, Service Quality and Destination Competitiveness
Eleri Jones
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.
400 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 9. jūnijs |
| ISBN13 | 9780851990118 |
| Izdevēji | CABI Publishing |
| Lapas | 400 |
| Izmēri | 172 × 244 × 31 mm · 1,02 kg |
| Redaktors | Haven-Tang, Claire (University of Wales Institute, Cardiff, UK) |
| Redaktors | Jones, Eleri (Cardiff School of Management, UWIC / Cardiff, Wales, UK) |
