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Media Planning: A Practical Guide, Third Edition
Jim Surmanek
A complete media planner's handbook--everything from reach and frequency to ratings.
224 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1995. gada 16. oktobris |
| ISBN13 | 9780844235127 |
| Izdevēji | NTC Publishing Group,U.S. |
| Lapas | 224 |
| Izmēri | 154 × 228 × 9 mm · 368 g |
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