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Advertising Media A-to-Z Jim Surmanek Ed edition
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Advertising Media A-to-Z
Jim Surmanek
Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for media planning, and similar words for cross-referencing. It is suitable for advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising.
368 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 7. novembris |
| ISBN13 | 9780071422147 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 368 |
| Izmēri | 152 × 224 × 21 mm · 467 g |
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