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Mass Advertising as Social Forecast: A Method for Future Research Jib Fowles
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Paredzamā piegāde . gada 23. okt. - . gada 6. nov.
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Mass Advertising as Social Forecast: A Method for Future Research
Jib Fowles
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U. S.
168 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1976. gada 11. augusts |
| ISBN13 | 9780837185958 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 156 |
| Izmēri | 140 × 216 × 12 mm · 362 g |
| Valoda | Angļu |
