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Successful Wine Marketing James T. Lapsley 2001 edition
Successful Wine Marketing
James T. Lapsley
Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.
308 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 31. marts |
| ISBN13 | 9780834219625 |
| Izdevēji | Aspen Publishers Inc.,U.S. |
| Lapas | 308 |
| Izmēri | 165 × 234 × 26 mm · 585 g |
| Valoda | Angļu |