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Pricing in Business - Routledge Library Editions: Industrial Economics
Douglas Hague
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.
334 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 12. novembris |
| ISBN13 | 9780815370451 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 338 |
| Izmēri | 150 × 220 × 10 mm · 1,10 kg |
| Valoda | Angļu |
