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Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop Michael Serazio
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Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop
Michael Serazio
Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
224 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 5. aprīlis |
| ISBN13 | 9780814785904 |
| Izdevēji | New York University Press |
| Lapas | 237 |
| Izmēri | 153 × 228 × 17 mm · 370 g |
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