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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience Jim Joseph Special edition
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience: Engage Your Customers with a Consistent and Memorable Brand Experience
Jim Joseph
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process. The author calls this ideal combination the 'experience effect', and he shows how any business can create one for its brand.
224 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 1. maijs |
| ISBN13 | 9780814415542 |
| Izdevēji | HarperCollins Focus |
| Lapas | 224 |
| Izmēri | 159 × 233 × 23 mm · 492 g |
