Pastāsti draugiem par šo preci:
Craft Obsession: The Social Rhetorics of Beer Jeff Rice
Do you have a profile? Pierakstīties
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem Jeff Rice izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Craft Obsession: The Social Rhetorics of Beer
Jeff Rice
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.
277 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 30. novembris |
| ISBN13 | 9780809335282 |
| Izdevēji | Southern Illinois University Press |
| Lapas | 277 |
| Izmēri | 154 × 233 × 20 mm · 505 g |
![Cover for Stephen Menn · Plato on God as Nous (Paperback Book) [1st edition] (2026)](https://imusic.b-cdn.net/images/item/original/701/9780809319701.jpg?stephen-menn-2026-plato-on-god-as-nous-paperback-book&class=scaled&v=1453237837)
![Cover for Called to Reckon: Replacing History and Reclaiming Mission at a Midwestern College (Hardcover Book) [New edition] (2026)](https://imusic.b-cdn.net/images/item/original/891/9780809339891.jpg?2026-called-to-reckon-replacing-history-and-reclaiming-mission-at-a-midwestern-college-hardcover-book&class=scaled&v=1757961781)
![Cover for The Forts Henry and Donelson Campaign: February 6-16, 1862 - Civil War Campaigns in the West (Hardcover Book) [New edition] (2026)](https://imusic.b-cdn.net/images/item/original/983/9780809339983.jpg?2026-the-forts-henry-and-donelson-campaign-february-6-16-1862-civil-war-campaigns-in-the-west-hardcover-book&class=scaled&v=1770062892)
![Cover for Rudolph Elliot Willis · Echoes of Cabrini-Green: Letters to My Mother - Illinois Lives (Paperback Book) [New edition] (2026)](https://imusic.b-cdn.net/images/item/original/914/9780809339914.jpg?rudolph-elliot-willis-2026-echoes-of-cabrini-green-letters-to-my-mother-illinois-lives-paperback-book&class=scaled&v=1765840986)