Pastāsti draugiem par šo preci:
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy 1. izdevums
Cena
€ 250,99
Pasūtīts no attālās noliktavas
Paredzamā piegāde . gada 27. okt. - . gada 10. nov.
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
466 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 1. maijs |
| ISBN13 | 9780805817300 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 466 |
| Izmēri | 152 × 229 × 37 mm · 1,02 kg |
| Valoda | Angļu |
| Redaktors | Olson, Jerry C. |
| Redaktors | Reynolds, Thomas J. |
