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New infotainment Technologies in the Home: Demand-side Perspectives - Routledge Communication Series Ruby Roy Dholakia 1. izdevums
New infotainment Technologies in the Home: Demand-side Perspectives - Routledge Communication Series
Ruby Roy Dholakia
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.
304 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 1. marts |
| ISBN13 | 9780805816266 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 300 |
| Izmēri | 152 × 229 × 20 mm · 658 g |
| Valoda | Angļu |
| Redaktors | Dholakia, Nikhilesh |
| Redaktors | Dholakia, Ruby Roy |
| Redaktors | Mundorf, Norbert |