Pastāsti draugiem par šo preci:
Corporate Public Relations: A New Historical Perspective - Routledge Communication Series Marvin N. Olasky 1. izdevums
Do you have a profile? Pierakstīties
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
Saņemiet paziņojumus par jauniem Marvin N. Olasky izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
Corporate Public Relations: A New Historical Perspective - Routledge Communication Series
Marvin N. Olasky
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
192 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1987. gada 1. jūlijs |
| ISBN13 | 9780805800524 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 190 |
| Izmēri | 150 × 220 × 20 mm · 476 g |
| Valoda | Angļu |
