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Corporate Public Relations: A New Historical Perspective - Routledge Communication Series Marvin N. Olasky 1. izdevums
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Corporate Public Relations: A New Historical Perspective - Routledge Communication Series
Marvin N. Olasky
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.
192 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 12. februāris |
| ISBN13 | 9780415515498 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 190 |
| Izmēri | 150 × 220 × 10 mm · 350 g |
| Valoda | Angļu |
