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Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations Johannes Ledolter
Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations
Johannes Ledolter
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
288 pages, 91 tables, 48 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2007. gada 1. maijs |
| ISBN13 | 9780804756129 |
| Izdevēji | Stanford University Press |
| Lapas | 312 |
| Izmēri | 178 × 254 × 25 mm · 721 g |