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Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing Berend Wierenga 2000 edition
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Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing
Berend Wierenga
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
341 pages, biography
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