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Marketing of Engineering Consultancy Services: A Global Perspective Pradeep Kumar Chatterjee
Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 1. novembris |
| Oriģinālā izdošanas datums | 2019 |
| ISBN13 | 9780791861837 |
| Izdevēji | American Society of Mechanical Engineers |
| Lapas | 136 |
| Izmēri | 150 × 220 × 10 mm · 195 g |
| Valoda | Angļu |