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Current Issues in Political Marketing Jennifer Lees-Marshment
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Current Issues in Political Marketing
Jennifer Lees-Marshment
Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.
336 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 12. maijs |
| ISBN13 | 9780789024374 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 336 |
| Izmēri | 156 × 234 × 27 mm · 712 g |
| Redaktors | Lees-marshment, Jennifer |
| Redaktors | Wymer, Walter |
