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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building David L Loudon
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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
David L Loudon
This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing
182 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 7. novembris |
| ISBN13 | 9780789015570 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 180 |
| Izmēri | 148 × 210 × 19 mm · 430 g |
