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Consumer Behavior in Asia: Issues and Marketing Practice Erdener Kaynak 1. izdevums
Consumer Behavior in Asia: Issues and Marketing Practice
Erdener Kaynak
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
130 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 22. jūlijs |
| ISBN13 | 9780789006912 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 130 |
| Izmēri | 150 × 220 × 20 mm · 400 g |
| Valoda | Angļu |
| Redaktors | Chan, T. S. |