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Marketing Issues in Pacific Area Tourism Chris Ryan 1. izdevums
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Marketing Issues in Pacific Area Tourism
Chris Ryan
Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.
128 pages, illustrations, maps
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 7. maijs |
| ISBN13 | 9780789003102 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 128 |
| Izmēri | 150 × 220 × 10 mm · 204 g |
| Valoda | Angļu |
