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The Global Market: Developing a Strategy to Manage Across Borders JA Quelch
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The Global Market: Developing a Strategy to Manage Across Borders
JA Quelch
Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.
432 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 17. maijs |
| ISBN13 | 9780787968571 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 432 |
| Izmēri | 159 × 232 × 33 mm · 703 g |
| Valoda | Angļu |
| Redaktors | Deshpande, Rohit (Harvard Business School) |
| Redaktors | Quelch, John A. (Harvard Business School) |
