Pastāsti draugiem par šo preci:
American Advertising in Poland: A Study of Cultural Interactions Since 1990 Jeffrey K. Johnson
American Advertising in Poland: A Study of Cultural Interactions Since 1990
Jeffrey K. Johnson
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.
193 pages, bibliography, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 29. decembris |
| ISBN13 | 9780786437979 |
| Izdevēji | McFarland & Co Inc |
| Lapas | 244 |
| Izmēri | 166 × 230 × 10 mm · 296 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim