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Accountable Marketing: Linking marketing actions to financial performance 1. izdevums
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Accountable Marketing: Linking marketing actions to financial performance
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
298 pages, 63 black & white illustrations, 30 black & white tables, 1 black & white halftones, 62 bl
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 22. februāris |
| ISBN13 | 9780765647061 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 274 |
| Izmēri | 178 × 254 × 18 mm · 703 g |
| Valoda | Angļu |
| Redaktors | Gugel, Craig |
| Redaktors | Stewart, David W (Loyola Marymount University, USA) |
