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Advertising Campaign Design: Just the Essentials Robyn Blakeman 1. izdevums
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Advertising Campaign Design: Just the Essentials
Robyn Blakeman
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
288 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 15. augusts |
| ISBN13 | 9780765625526 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 256 |
| Izmēri | 152 × 229 × 19 mm · 476 g |
| Valoda | Angļu |
