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Virtual Social Identity and Consumer Behavior Natalie T. Wood 1. izdevums
Virtual Social Identity and Consumer Behavior
Natalie T. Wood
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
248 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 30. augusts |
| ISBN13 | 9780765623966 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 230 |
| Izmēri | 152 × 229 × 15 mm · 340 g |
| Valoda | Angļu |
| Redaktors | Solomon, Michael R. |
| Redaktors | Wood, Natalie T. |