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Consumer Behavior in Action: Real-life Applications for Marketing Managers Geoffrey Paul Lantos 1. izdevums
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Consumer Behavior in Action: Real-life Applications for Marketing Managers
Geoffrey Paul Lantos
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.
629 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 15. oktobris |
| ISBN13 | 9780765620903 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 648 |
| Izmēri | 200 × 280 × 3 mm · 1,59 kg |
| Valoda | Angļu |
