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New Product Forecasting: An Applied Approach Kenneth B. Kahn 1. izdevums
New Product Forecasting: An Applied Approach
Kenneth B. Kahn
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
176 pages, tables, figures, references, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 15. jūlijs |
| ISBN13 | 9780765616104 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 176 |
| Izmēri | 152 × 229 × 12 mm · 249 g |
| Valoda | Angļu |
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