Product Planning Essentials - Kenneth B. Kahn - Grāmatas - SAGE Publications Inc - 9780761919995 - 2000. gada 10. novembris
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Product Planning Essentials

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.


264 pages, black & white illustrations

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2000. gada 10. novembris
ISBN13 9780761919995
Izdevēji SAGE Publications Inc
Lapas 264
Izmēri 152 × 228 × 15 mm   ·   370 g
Valoda Angļu  

Vairāk no Kenneth B. Kahn

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