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Business Strategy in a Semiglobal Economy Panos Mourdoukoutas 1. izdevums
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Business Strategy in a Semiglobal Economy
Panos Mourdoukoutas
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
232 pages, tables, figures, references, bibliography, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006 |
| ISBN13 | 9780765613424 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 232 |
| Izmēri | 153 × 227 × 15 mm · 330 g |
| Valoda | Angļu |
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