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Advertising and Differentiated Products - Advances in Applied Microeconomics Baye M R Baye
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Advertising and Differentiated Products - Advances in Applied Microeconomics
Baye M R Baye
Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
308 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 4. oktobris |
| ISBN13 | 9780762308231 |
| Izdevēji | Emerald Publishing Limited |
| Lapas | 308 |
| Izmēri | 156 × 234 × 19 mm · 628 g |
| Valoda | Angļu |
| Redaktors | Baye, Michael R. |
| Redaktors | Nelson, J.P. |
