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Ethnography for Marketers: A Guide to Consumer Immersion Hy Mariampolski
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Ethnography for Marketers: A Guide to Consumer Immersion
Hy Mariampolski
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.
264 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 12. augusts |
| ISBN13 | 9780761969464 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 264 |
| Izmēri | 152 × 228 × 15 mm · 480 g |
| Valoda | Angļu |
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