Media Research Methods: Measuring Audiences, Reactions and Impact - Barrie Gunter - Grāmatas - SAGE Publications Inc - 9780761956587 - 1999. gada 29. decembris
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Barrie Gunter
Media Research Methods: Measuring Audiences, Reactions and Impact

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

320 pages

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 1999. gada 29. decembris
ISBN13 9780761956587
Izdevēji SAGE Publications Inc
Lapas 320
Izmēri 156 × 234 × 25 mm   ·   600 g

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