Essential Knowledge for Research in Marketing - Arch G. Woodside - Grāmatas - SAGE Publications Inc - 9780761926993 - 2008. gada 28. februāris
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Arch G. Woodside
Essential Knowledge for Research in Marketing

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"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2008. gada 28. februāris
ISBN13 9780761926993
Izdevēji SAGE Publications Inc
Lapas 300
Izmēri 150 × 220 × 10 mm   ·   601 g   (Svars (aptuveni))
Valoda Angļu  

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