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Cause Related Marketing Sue Adkins 1. izdevums
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Cause Related Marketing
Sue Adkins
Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
328 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1999. gada 22. septembris |
| ISBN13 | 9780750644815 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 328 |
| Izmēri | 160 × 233 × 19 mm · 500 g |
| Valoda | Angļu |
