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Brand Psychology: Consumer Perceptions, Corporate Reputations Jonathan Gabay Re-issue edition
Brand Psychology: Consumer Perceptions, Corporate Reputations
Jonathan Gabay
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 3. marts |
| ISBN13 | 9780749479107 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 440 |
| Izmēri | 164 × 806 × 28 mm · 2,66 kg (Svars (aptuveni)) |
| Valoda | Angļu |