Pastāsti draugiem par šo preci:
Brand Psychology: Consumer Perceptions, Corporate Reputations Jonathan Gabay
Brand Psychology: Consumer Perceptions, Corporate Reputations
Jonathan Gabay
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
440 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 3. marts |
| ISBN13 | 9780749471736 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 440 |
| Izmēri | 156 × 235 × 25 mm · 682 g |
| Valoda | Angļu |