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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science Darren Bridger Annotated edition
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research - Marketing Science
Darren Bridger
Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.
224 pages, illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 25. augusts |
| ISBN13 | 9780749473846 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 224 |
| Izmēri | 234 × 158 × 15 mm · 344 g |
| Valoda | Angļu |
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