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Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom 2 Revised edition
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Martin Lindstrom
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
192 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 3. aprīlis |
| ISBN13 | 9780749460570 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 192 |
| Izmēri | 140 × 216 × 15 mm · 266 g |
| Valoda | Angļu |
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