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Ads to Icons: How Advertising Succeeds in a Multimedia Age Paul Springer 2 Revised edition
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
Paul Springer
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
368 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 25. augusts |
| ISBN13 | 9780749456474 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 368 |
| Izmēri | 171 × 240 × 24 mm · 762 g |
| Valoda | Angļu |
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