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Market Intelligence - Market Research in Practice Martin Callingham
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Market Intelligence - Market Research in Practice
Martin Callingham
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.
232 pages, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2004. gada 30. marts |
| ISBN13 | 9780749442019 |
| Izdevēji | Kogan Page Ltd |
| Lapas | 232 |
| Izmēri | 156 × 234 × 20 mm · 381 g |
| Valoda | Angļu |
