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The Bare Bones Introduction to Integrated Marketing Communication Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
312 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 16. decembris |
| ISBN13 | 9780742555402 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 312 |
| Izmēri | 164 × 240 × 23 mm · 618 g |
| Valoda | Angļu |
