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Market New Products Successfully: Using Simulated Test Market Technology Kevin J. Clancy New edition
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Market New Products Successfully: Using Simulated Test Market Technology
Kevin J. Clancy
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins
368 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 2. februāris |
| ISBN13 | 9780739111796 |
| Izdevēji | Lexington Books |
| Lapas | 368 |
| Izmēri | 163 × 233 × 25 mm · 600 g |
| Valoda | Angļu |
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