Pastāsti draugiem par šo preci:
Political marketing: A comparative perspective Darren G Lilleker
Political marketing: A comparative perspective
Darren G Lilleker
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
250 pages, 1, black & white illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 26. maijs |
| ISBN13 | 9780719068713 |
| Izdevēji | Manchester University Press |
| Lapas | 256 |
| Izmēri | 234 × 155 × 15 mm · 386 g |
| Valoda | Angļu |
| Redaktors | Lees-Marshment, Jennifer |
| Redaktors | Lilleker, Darren |